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LOOP Art Installation

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LOOP Art Installation

LOOP Art Installation

From Friday, February 16, 2018 to Saturday, March 31, 2018 February 16, 2018 March 31, 2018 LUMA Hotel Times Square

Light up the night on Broadway with the Garment Districts's latest exhibit, LOOP, an an immersive art installation that invites the public to bring animated flipbook-style musical movies to life by activating large, retro-futuristic cylinders.

LOOP is making its U.S. debut on the Garment District pedestrian plazas on Broadway from West 37th to West 38th Streets, with six cylinders. The installation is free and will be open to the public through March 31st.

Inspired by the zoetrope, an optical toy invented in the 19th century, LOOP creates animated fairy-tale loops. The public can activate the large-scale cylinders by sitting inside and working together to pump the lever. Once the cylinders begin to spin, each will light up and play musical movies that are inspired by 13 fairytales, accompanied by a flickering strobe effect. The speed of the images, frequency of the lights, and tempo of the music are determined by how fast the participants move the lever.

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