LUMA Hotel is Temporarily Closed

Due to COVID-19's impact on travel demand in New York City, we have made the decision to temporarily close our hotel. We feel this is in the best interest of our incredible talent, our guests and our community. Please check back for updates. For additional information, contact infonyc@lumahotels.com. We can't wait to welcome you back.

New Year's Eve Times Square Ball Drop

New Year's Eve Times Square Ball Drop

The Times Square Ball is a time ball located in New York City's Times Square. Located on the roof of One Times Square, the ball is a prominent part of a New Year's Eve celebration in Times Square commonly referred to as the ball drop, where the ball descends 141 feet (43 m) in 60 seconds down a specially designed flagpole, beginning at 11:59:00 p.m. ET, and resting at midnight to signal the start of the new year. In recent years, the festivities have been preceded by live entertainment, including performances by musicians.

The event is organized by the Times Square Alliance and Countdown Entertainment and is among the most notable New Year's celebrations internationally: it is attended by at least 90,000 spectators yearly, and is nationally televised as part of New Year's Eve specials broadcast by a number of networks and cable channels.

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