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Northern Cherry Blossom Festival

The Northern California Cherry Blossom Festival® (NCCBF) is one of California’s most prominent celebrations of Asian traditions.  Each year, over 220,000 people attend this dazzling display showcasing the vibrant colors and grace of the Japanese culture, and the rich heritage and diversity of the Japanese American community.  Please join us as an attendee, volunteer, and/or sponsor of this popular Japanese American community event.

Cherry Blossom Festibal

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Book directly through this website and receive a $30 credit towards Twyne, Trevino or Bodega, plus early check-in and late check-out.

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Set off on a classic San Francisco adventure with a ferry ride to Treasure Island, followed by a cocktail class at the renowned Gold Bar Whiskey Distillery.

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Embark on a one-of-a-kind aquatic adventure with LUMA SF’s exclusive waterbiking package!

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Experience the city's vibrant energy and capture your most dazzling moments with a 30-minute professional photo shoot on the San Francisco waterfront, plus a $100 gift card to rooftop Cavaña, complimentary LUMA slippers, and eye masks by Elizabeth W.

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Basketball Fan Rate

Save 15% on Chase Center game days when you book this rate and present your game tickets at check-in.

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Baseball Fan Rate

Save 10% on Oracle Park game days when you book this rate and present your game tickets at check-in.

Helical Trace by Jim Campbell at LUMA Hotel San Francisco

AAA Member Rate

AAA members enjoy exclusive savings up to 10% off our Flexible Rate

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Stay Longer and Save

Save up to 20% off our Flexible Rate when you stay 4 nights or more.

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