We Love a Parade!

Celebrate 100 Years of Thanksgiving Magic in New York City

This Thanksgiving, be part of history.

As the Macy's Thanksgiving Day Parade celebrates its 100th anniversary, there's no better place to experience this milestone event than in the heart of Manhattan. Located just a half-block from the parade route, LUMA Hotel Times Square puts you steps from one of New York City's most iconic holiday traditions.

From giant balloons and beloved characters to dazzling floats and marching bands, you'll have easy access to all the excitement, while enjoying the comfort and convenience of a Midtown stay designed for parade-goers.

Your "We Love a Parade!" package includes:

A Century Celebration
To commemorate the parade's landmark 100th anniversary, you'll receive a special set of keepsake postcards featuring historic parade images from decades past, a unique souvenir honoring a century of Thanksgiving memories.

Insider Access
Get ready for the big day with a parade route map and local tips from our team, including information on where to catch the beloved balloon inflation festivities before Thanksgiving morning.

Parade-Day Breakfast To Go
With the parade route just a half-block away, all that's left to do is grab breakfast and claim your viewing spot.

Each breakfast box includes your choice of:

• Classic NYC Bacon, Egg & Cheese Sandwich
• Garden Veggie Wrap (egg, mushroom, potato, Swiss)

Plus:

• Yogurt
• Mini pastry
• Coffee, tea, or hot chocolate

The perfect fuel for a morning of holiday excitement.

Up to $100 Dinner Credit at AperiBar
Book two or more nights directly through our website and receive up to $100 in dining credit to use for dinner at AperiBar during your stay.

A Front-Row Seat to the Celebration
The best part? You're only a half-block from the parade route.

No early-morning subway rides. No lengthy commutes. No rushing across the city before sunrise. Simply step outside and immerse yourself in the excitement of the parade's historic 100th anniversary celebration, then return to LUMA whenever you're ready to relax and recharge.

Continue the Celebration at AperiBar

After the final float has passed and the balloons have drifted by, join us at AperiBar for a festive Thanksgiving Dinner. Gather with family and friends over seasonal favorites, holiday-inspired specialties, and handcrafted cocktails as you reflect on a day filled with unforgettable New York memories.

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Make History Part of Your Holiday Tradition

The 100th anniversary only happens once.

Celebrate this extraordinary milestone from an unbeatable Times Square location, enjoy exclusive holiday perks, and experience the magic of Thanksgiving in New York City from the hotel that's just steps from it all.

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Package must be booked at least 3 days in advance of arrival. Available for stays that include the night of Nov. 26, 2026.

For this package, we require 72 hours notice prior to the 3pm local arrival time to cancel or change your reservation without a penalty.