Times Square – The Heart of New York City

Times Square is one of the most iconic destinations in the world, and staying at LUMA Hotel places you just steps from its electric energy. Known for its towering digital billboards, world-class entertainment, and constant movement, Times Square represents the spirit of New York City at its most vibrant.

Vitors can explore a wide range of attractions here, from Broadway theaters and live performances to flagship retail stores and famous restaurants. Street performers, pop-up events, and spontaneous performances create an atmosphere that feels alive at all hours of the day.

What to experience:

• Broadway and Off-Broadway shows featuring world-class productions
• Street performances, pop-up art, and seasonal events
•  Iconic photo opportunities day or night

Local tip: Visit early in the morning or later at night for fewer crowds and better photo opportunities. Evening lights are spectacular, but mornings offer a calmer, more local feel.

The Theater District

Just steps from LUMA Hotel, the Theater District is the cultural heartbeat of Manhattan. This area is home to dozens of Broadway theaters, historic venues, and renowned performance spaces that attract theatergoers from around the world.

Whether you’re attending a major Broadway production or discovering a smaller off-Broadway show, this neighborhood delivers unforgettable entertainment night after night.

What you’ll find:

• Broadway theaters featuring musicals, plays, and limited-run productions
• Classic pre-theater dining options and casual late-night eateries
• Historic buildings filled with theatrical history

Local tip: Many theaters offer same-day or rush tickets—check box offices earlier in the day for discounted options.

Midtown Manhattan

Midtown is one of the most walkable and activity-packed parts of New York City. From iconic landmarks to shopping and dining, it serves as the city’s central hub.

Highlights include:

• Bryant Park – A peaceful green space surrounded by skyscrapers
• New York Public Library – A stunning architectural landmark and cultural icon
• Fifth Avenue – World-famous shopping and flagship stores
• Rockefeller Center – Home to seasonal attractions, observation decks, and dining

Why visitors love it:
Everything is close together, making it easy to explore on foot while experiencing a variety of iconic New York sights in a single afternoon.

Hudson Yards & The High Line

Located west of Times Square, this modern district offers a refreshing contrast to the bustle of Midtown.

What makes it special:

• The High Line, an elevated park built on a former railway, offering art installations and city views
• Hudson Yards, a sleek development featuring shopping, dining, and observation decks
• The Vessel, a striking architectural landmark (viewable even when closed)

Local insight:
Walk the High Line in the late afternoon to catch golden-hour views of the Hudson River and skyline. It’s especially beautiful at sunset.

Why This Location Works So Well

Staying at LUMA Hotel means you’re:

• Within walking distance of world-class attractions
• Surrounded by dining, culture, and entertainment
• Perfectly positioned for both sightseeing and business travel

Guests can experience multiple New York neighborhoods without needing a car or long commutes.