Choosing a hotel in New York City means balancing several priorities at once. You want a room that fits your group and a clear idea of what the window looks onto. You also want a location you can measure in minutes on foot.
Guest reviews are useful for one thing: they tell you how people felt about their stay. They are not a source for room sizes, views, floors or amenities. This piece keeps the two apart. Guest sentiment stays sentiment, and every room, view and location fact below comes from LUMA Hotel Times Square itself.
Here is what recent guests raise most, followed by the hotel's own numbers for the things reviews cannot settle.
What do recent LUMA Hotel Times Square reviews say?
Recent guest feedback clusters around service, the design of the hotel, and the ALINA robot delivery service. Those are impressions, not specifications.
Reviewers write about the people who checked them in and the way the hotel looks and feels. They write far less about the details that decide whether a room suits you: square footage, bed configuration, floor and view. Those come from the hotel.
The recurring themes in recent feedback are:
- Friendly and attentive staff
- The design of the hotel
- Dining at AperiBar
- The ALINA robot delivery service
Read those as sentiment. Then check the facts in the sections below before you book.
Where is LUMA Hotel Times Square?
LUMA Hotel Times Square is at 120 West 41st St, New York, NY 10036, on 41st Street between Broadway and Avenue of the Americas. From 42nd Street-Port Authority the hotel is a 10-minute walk from the station.
That is the distance the hotel states, and it is the one to plan around. Reviews describe the location in adjectives, which is no substitute for a number and a mode of travel.
How do guests describe the staff at LUMA Hotel Times Square?
Service is the single most consistent theme in recent feedback. Guests describe the staff as friendly, welcoming, helpful and attentive.
The comments cover both leisure and business stays, which suggests the impression is not tied to one kind of trip. One business traveler singled out reaching the front desk and speaking with a person straight away.
This is worth reading as sentiment rather than as a promise. What the hotel does state plainly is the schedule around your arrival: check-in is 3:00 pm (EST) and check-out is 12:00 noon (EST).
What are the rooms at LUMA Hotel Times Square?
LUMA Hotel Times Square has 130 rooms. Guests are guaranteed a room in the category that they book, so the category you choose is the room you get.
The room categories include LUMA Suites, Skyline, Park Plaza, Metro, Urban and Accessible Rooms (ADA), in the hotel's own terms:
- LUMA Suites: 340 sq. ft. (31 sq.m.), platform king bed plus a queen-size sofa bed in a discreet living area, sleeps up to 4
- Skyline: floors 17-28, 239-261 sq. ft., 2 Queens or 1 King and sofa sleeper, sleeps up to 4, sweeping views of Midtown Manhattan facing north
- Park Plaza: middle floors, 248-261 sq. ft. (23-24 sq.m.), Park Plaza King with Sofa Bed or Park Plaza Two Kings, sleeps up to 4, overlooks Verizon Plaza
- Metro: floors 3-7, 248-251 sq. ft. (23 sq.m.), platform king bed plus a queen-size sofa bed, sleeps up to 4, overlooks 41st Street
- Urban: 226-275 sq. ft. (21-25 sq.m.), Urban Two Kings or Urban Two Queens, sleeps up to 4, at the back of the hotel with no view
All rooms with views face north. LUMA Hotel Times Square does not offer a Times Square view.
Which rooms are quietest?
Urban rooms are at the back of the hotel and have no view. They are the quietest rooms, good for light sleepers.
That is the trade-off stated plainly: you give up the window in exchange for the quiet. If the view matters more than the noise, Skyline faces north over Midtown Manhattan, and Park Plaza overlooks Verizon Plaza.
For anything about which room sits on which floor beyond the ranges above, use the hotel's rooms and suites pages.
What do guests say about dining at LUMA Hotel Times Square?
Dining is a recurring positive in recent feedback, and the hotel's restaurant is AperiBar, an Italian-American restaurant and cocktail bar by chef Charlie Palmer. Guests write warmly about both breakfast and dinner there.
AperiBar serves dinner nightly from 4:00 to 11:00pm, with the dining room opening at 5pm. Breakfast runs 7:00 to 10:30am Monday to Friday and 7:00 to 11:00am on Saturday and Sunday.
Book Direct at LUMA Hotel Times Square includes up to $100 in AperiBar dinner credit when you stay 2 or more nights. That credit is a Times Square offer.
AperiBar adds convenience to the stay
Having a restaurant in the building matters on a New York trip built around long days out. AperiBar gives you the option of eating in rather than starting another search after a full day.
The hotel also has the Lobby Bar + Lounge. Between the two, an evening at the hotel is a real option rather than a fallback.
What do guests think about ALINA at LUMA Hotel Times Square?
ALINA is NYC's first robot butler and handles guest room deliveries. In recent feedback it is one of the most mentioned features of a stay, especially by families traveling with children.
Every LUMA property has a robot concierge, and ALINA is the Times Square one. It is a small thing, but it is the detail guests remember and describe to other people.
What do families say about staying at LUMA NY?
Families write about the ALINA robot and about the ease of coming and going during a day of sightseeing. On room fit, the numbers matter more than the impressions.
Every LUMA Hotel Times Square category above sleeps up to 4. Sizes run from 226 sq. ft. at the small end of Urban to 340 sq. ft. in LUMA Suites, which add a queen-size sofa bed in a discreet living area.
Match the category to your group before you book rather than after. Guests are guaranteed a room in the category that they book.
Is LUMA Hotel Times Square suitable for business travelers?
Business travelers in recent reviews focus on responsive service and a straightforward stay. The practical facts behind that are the ones worth checking.
The hotel is at 120 West 41st St, a 10-minute walk from 42nd Street-Port Authority. Check-in is 3:00 pm (EST) and check-out is 12:00 noon (EST).
Parking is not included in a stay at LUMA. Times Square offers self-parking at a nearby garage and valet parking, and rates require contacting infonyc@lumahotels.com.
What reviews cannot tell you
Reviews are good evidence of how a stay felt. They are poor evidence of what a room is.
Room size, bed configuration, floor and view all change between categories at LUMA Hotel Times Square. A review rarely says which category the guest booked. Take those facts from the hotel and use the reviews for the rest.
Final thoughts on LUMA Hotel Times Square reviews
Recent guests are consistent about service, design, dining at AperiBar and ALINA. That is a fair picture of the experience, and it holds across leisure and business stays.
The rest is a matter of picking the right category. Skyline faces north over Midtown Manhattan, Park Plaza overlooks Verizon Plaza and Metro overlooks 41st Street. Urban sits at the back for quiet, and LUMA Suites give you the most space at 340 sq. ft.
Book Direct & Save at LUMA Hotel Times Square.
FAQ
Where is LUMA Hotel Times Square?
LUMA Hotel Times Square is at 120 West 41st St, New York, NY 10036, on 41st Street between Broadway and Avenue of the Americas. From 42nd Street-Port Authority it is a 10-minute walk from the station.
What do guests like most about LUMA Hotel Times Square?
Recent feedback centers on friendly and attentive staff, the design of the hotel, dining at AperiBar and the ALINA robot delivery service. Those are guest impressions, not hotel specifications.
Which rooms at LUMA Hotel Times Square are quietest?
Urban rooms are at the back of the hotel and have no view. They are the quietest rooms, good for light sleepers, and they run 226-275 sq. ft. as Urban Two Kings or Urban Two Queens.
What do the rooms at LUMA Hotel Times Square look onto?
All rooms with views face north, and LUMA Hotel Times Square does not offer a Times Square view. Skyline has sweeping views of Midtown Manhattan, Park Plaza overlooks Verizon Plaza, Metro overlooks 41st Street, and Urban has no view.
What is ALINA at LUMA Hotel Times Square?
ALINA is NYC's first robot butler and handles guest room deliveries at LUMA Hotel Times Square. Every LUMA property has a robot concierge.
What should you know about parking at LUMA Hotel Times Square?
Parking is not included in a stay at LUMA. Times Square offers self-parking at a nearby garage and valet parking, and rates require contacting infonyc@lumahotels.com.
