Balance + Bliss with C.O. Bigelow

We’re excited to introduce a new kind of NYC stay—one that puts rest and rejuvenation at the heart of your travel experience. Our Balance + Bliss with C.O. Bigelow Package is designed for those looking to recharge, reset, and truly relax in the city that never slows down.

At the core of this package is our partnership with C.O. Bigelow, America’s oldest apothecary and a beloved NYC institution. You might already know them as the makers of the signature shampoo and body products found in every LUMA room—but there’s so much more to their story. Founded in 1838 in the heart of Greenwich Village, C.O. Bigelow has served generations of New Yorkers (and countless famous faces), offering tried-and-true remedies, hand-mixed prescriptions, and expert personal care with a timeless touch.

This exclusive package includes a restful stay in our deluxe accommodations, along with a thoughtfully curated Sleep Therapy bundle featuring a sound machine, essential oil diffuser, eye mask, ear plugs, and soothing turndown tea. Guests will also receive C.O. Bigelow’s iconic Lavender Salve and My Favorite Night Balm, as well as a custom wellness map of Greenwich Village to inspire mindful exploration. To extend the experience, enjoy 25% off C.O. Bigelow purchases both in-store and online, plus two refreshing zero-proof cocktails at AperiBar.

Whether you're visiting NYC for the first time or treating yourself to a restorative staycation, this experience invites you to pause and recharge—wrapped in comfort, wellness, and a little New York history.