LUMA Hotel Times Square is Temporarily Closed

Due to COVID-19's impact on travel demand in New York City, we have made the agonizing decision to temporarily close our hotel. We feel this is in the best interest of our incredible talent, our guests and our community.

Since we first opened our doors three years ago, we have been welcoming guests to New York City with our genuine and unparalleled service. Our hearts go out to everyone who is navigating these unprecedented times, globally. Please check back for updates, and for additional information, please contact

Please stay home, take care of yourselves and your families. We will reopen as soon as it is safe to do so – and we can’t wait to welcome you back!

On behalf of the LUMA team,
Kate Martin
General Manager

Meet Alina

NYC's first hotel robot butler!

LUMA Hotel will enhance your experience through the latest robot technology!

Nicknamed Alina, the ancient Greek word for “light,” our robot uses advanced technology to fulfill and deliver guest requests directly to your guestroom.

Don't be startled when you encounter Alina, she's shy, yet friendly!  Be sure to share your Alina photos using hashtag #AlinaMoments and follow Alina on Instagram!

At LUMA, we aim to use technological innovations wherever possible to help increase productivity for both our staff and guests. Read more about LUMA and Alina in Hotel Management Magazine or see her in action on CBS!