LUMA Hotel is Temporarily Closed, Reopening soon!

We can't wait to reopen LUMA’s doors! We have been temporarily closed due to COVID-19's impact on travel, but we are actively gearing up for our reopening, soon! We are so excited to welcome guests again, while maintaining a safe and healthy environment for the LUMA team & our visitors.

Since our very first day, we have welcomed guests to New York City with genuine & unparalleled service. Our hearts go out to everyone who has suffered during this unprecedented time, globally. As the world (and specifically NYC) continues to reopen, we will update our status. Please check back for updates, and for additional information, please contact

Please continue to take care of yourselves and your families. We can’t wait to welcome you back!

On behalf of the LUMA team,
Kate Martin
General Manager

Important New Year's Eve Info!

Times Square Hotel

We are VERY excited to ring in 2020 with you! In order to ensure that all guests have a memorable New Year's Eve experience and get the most out of your stay, we've assembled the below information to assist in your trip planning. Please carefully read the following details, and feel free to reach out to us with ANY questions at all:

Please check this page frequently for any updates through January 1, 2020.

Important LUMA Hotel Info

  • All New Year's Eve reservations are nonrefundable. No cancellations or changes are allowed.

  • The SAME CREDIT CARD used to book the room needs to be presented at check in, as this card already has the deposits placed on it. 

  • LUMA Hotel does not allow outside alcohol, and the entire hotel is a SMOKE-FREE zone. 

  • ANY TIME you leave the hotel, be sure to bring your hotel letter and room key card to allow access to 41st street - without them, it will be difficult to return to the hotel on Tuesday, December 31st.

  • Please be aware there will be many street closures and restrictions in the area (see below).

  • You may only access LUMA Hotel from 41st Street and 6th Avenue.

  • LUMA's valet parking garage will be unavailable from 11AM on December 31st (New Year's Eve) through 6AM on January 1st. If you plan on using a car please contact the front desk at 212-730-0099 to set up self parking at an alternate parking garage at on 355 W 34th Street.

  • None of our guest rooms look directly INTO Times Square, however our Skyline View rooms and Suites do have view of the back side of the Times Square Ball.

  • We require all registered guest names at check-in to ensure access to 41st St. by NYPD and access to your room by LUMA security. No unregistered guest will be granted access to LUMA building.

  • ORTZI Bar, Lounge, and Restaurant are available by advance reservation or ticket only. Please make reservations to secure a spot. Click here for more information.

Times Square Info

Any time you leave the hotel, be sure to bring your hotel letters and room key cards to allow access to 41st street.

Please be aware there will be many street closures and restrictions in the area. On Dec 31 at 12 p.m. the NYPD will begin closing down access to Times Square starting at 42rd Street and Broadway, and moving north up to 59th St. It is likely that there will be no vehicular traffic on either Broadway or 7th Ave as of approximately 12 p.m. Access to Times Square on the evening of Dec 31st will be from 6th Avenue or 8th Avenue only. No one will be allowed to cross Broadway/7th Avenue once the streets have been closed.

For up to the minute Times Square information, please click here for the official Times Square website.

How does one get into Times Square from LUMA Hotel?

  • The best access points for Pedestrians/Subway Entrance:
    • 37th & Broadway
    • 38th & 6th Ave
    • 41st from 7th Ave directed westbound to 8th Ave

If you are attending a party or event within Times Square on New Year's Eve, be sure to contact the business to confirm special instructions you may need in order to access the entrance of the establishment.

Where can you see the ball drop? Where would be the best viewing area and how far back (towards Central Park) can I go?

  • The Times Square New Year's Eve Ball descends from a flagpole at the top of One Times Square. It can best be seen along Broadway, from 43rd Street to 50th Street, and along Seventh Avenue, as far north as far north as 59th street. The earlier you arrive, the better your view and the closer you will be to the action. The sound system is set up in the "Bowtie" area (where Broadway and Seventh Avenue cross), and the video screens on One Times Square (where the Ball is lowered) are easily visible. There are additional screens set up throughout the event.

What is there to do in Times Square?

What can I bring into Times Square?

  • At the entry points, and at the spectator viewing areas, each person will be searched with a hand-held wand.
  • Knapsacks, large bags and umbrellas are not permitted. All bags will be searched. Persons declining search will not be admitted into the area
  • “Plain clothes” officers will be deployed throughout the event

Misc details:

  • There are no portable restrooms in Times Square during the celebration.
  • Public drinking is illegal in New York City. Police will confiscate alcohol.
  • There will be no licensed food and beverage vendors in Times Square.

LUMA/Times Square Map

We will continue to update this page with the most up to date info. Please visit the page closer to your arrival date and for Times Square related questions click here.