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Easter Parade & Bonnet Festival

Each year on Easter, celebrants don festive finery and show off their very best bonnets along Fifth Avenue. Immortalized by Irving Berlin, the pageant is a New York City tradition that stretches back to the 1870s. The parade marches north on Fifth Avenue, from 49th Street to 57th Street.

woman on a bridge

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Prolong the Magic

Stay Longer and Save Up to 20%

Prolong the Magic, With Breakfast!

Stay Longer & Save Up to 20% 

Advanced Purchase Rate

Book now and the anticipation will be the hardest part!

AAA member discounts

Book the AAA Members Rate to receive up to 15% OFF our Best Available Rates.

Silver Linings for Seniors!

If you're 60+ with valid ID, you can enjoy our Seniors Rate offering up to 20% OFF our Best Available Rates.

Daily Breakfast Included

When you book our Breakfast Offer, enjoy LUMA's daily hot European-style continental breakfast, per person.

Self Parking Package

Package includes daily self parking for one standard-sized vehicle for the duration of your stay at LUMA Hotel Times Square.

Broadway Concierge

Broadway is BACK! Enjoy NYC with a Customized Broadway Theater Experience!

Fun Family Adventure

Treat your family to a Big Apple adventure! Sweet escape for the young and old!

Be part of the excitement!