Be part of the excitement!

Love in Times Square

There's no better place to say "I love you" than Times Square. On Valentine’s Day, thousands of locals and visitors declared their love at the Crossroads of the World, couples popped the question on a big screen, tied the knot in the heart of the city, and said "I do" all over again in a vow renewal ceremony on Duffy Square's red steps.

couple embracing with NYC skyline in background

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Prolong the Magic

Stay Longer and Save Up to 20%

Prolong the Magic, With Breakfast!

Stay Longer & Save Up to 20% 

Advanced Purchase Rate

Book now and the anticipation will be the hardest part!

AAA member discounts

Book the AAA Members Rate to receive up to 15% OFF our Best Available Rates.

Silver Linings for Seniors!

If you're 60+ with valid ID, you can enjoy our Seniors Rate offering up to 20% OFF our Best Available Rates.

Daily Breakfast Included

When you book our Breakfast Offer, enjoy LUMA's daily hot European-style continental breakfast, per person.

Self Parking Package

Package includes daily self parking for one standard-sized vehicle for the duration of your stay at LUMA Hotel Times Square.

Broadway Concierge

Broadway is BACK! Enjoy NYC with a Customized Broadway Theater Experience!

Fun Family Adventure

Treat your family to a Big Apple adventure! Sweet escape for the young and old!

Be part of the excitement!