Be part of the excitement!

Love in Times Square

There's no better place to say "I love you" than Times Square. On Valentine’s Day, thousands of locals and visitors declared their love at the Crossroads of the World, couples popped the question on a big screen, tied the knot in the heart of the city, and said "I do" all over again in a vow renewal ceremony on Duffy Square's red steps.

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couple embracing with NYC skyline in background

Offers you may like

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Book Direct

Book direct and receive:

  • $50 dinner credit at Aperibar or in-room dining, for 2-night stays
  • $75 dinner credit at AperiBar or in-room dining, for stays of 3 nights or more 
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Prolong the Magic

Stay Longer and Save Up to 20%

 

Guests who book direct two or more nights, receive up to a $75 dinner credit for the acclaimed AperiBar during their stay

 

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Prolong the Magic, With Breakfast!

Stay Longer and Save Up to 20%

Guests who book direct two or more nights, receive up to a $75 dinner credit for the acclaimed AperiBar during their stay

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We love a parade!

Reserve your room just steps from the iconic Macy’s Thanksgiving Day Parade route, and receive a special fall-themed amenity, a grab-and-go breakfast box for parade viewing, a parade map and guide, and Macy's savings passes. Plus, guests who book 2+ nights directly through this website receive up to a $75 dinner credit at AperiBar.

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Grateful to be in NYC

Make LUMA Hotel Times Square your holiday home base with Thanksgiving dinner at AperiBar, a festive fall-themed welcome amenity, and Macy's savings passes for your Black Friday shopping. In addition, guests who book 2+ nights directly through this website receive up to a $75 dinner credit at AperiBar.

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A Merry Christmas in Manhattan

Join us for a festive Christmas Eve feast at AperiBar and receive a special memento on Christmas Day. In addition, enjoy daily breakfast at AperiBar throughout your stay, plus receive an AperiBar dinner credit of up to $75 when you book 2+ nights directly through this website.

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Make Your Own Magic

Do New Year's Eve Your Way

 

Guests who book direct receive up to a $75 dinner credit for the acclaimed AperiBar during their stay

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AAA member discounts

Book the AAA Members Rate and receive a discount off our Best Available Rates.

Guests who book direct two or more nights, receive up to a $75 dinner credit for the acclaimed AperiBar during their stay

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Fun Family Adventure

Treat your family to a Big Apple adventure! Sweet escape for the young and old!

 

Guests who book direct two or more nights, receive up to a $75 dinner credit for the acclaimed AperiBar during their stay

 

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Valet Parking Package

Package includes daily valet parking for the duration of your stay at LUMA Hotel Times Square. 

Guests who book direct two or more nights, receive up to a $75 dinner credit for the acclaimed AperiBar during their stay

 

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Daily Breakfast Included

When you book our Breakfast Offer, enjoy LUMA's daily hot European-style continental breakfast, per person

Guests who book direct receive up to a $75 dinner credit for the acclaimed AperiBar during their stay

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Advanced Purchase Rate

Book now and the anticipation will be the hardest part!

Guests who book direct two or more nights, receive up to a $75 dinner credit for the acclaimed AperiBar during their stay

Reserve Read More

Be part of the excitement!