Be part of the excitement!

Macy's Flower Show

Celebrate the enchanting beauty of flowers and fragrance in Macy’s Herald Square this spring. DIOR has brought its passion for florals to life, transforming the mezzanine level into a lavishly romantic dreamscape with thousands of beautiful blooms.

A tradition for more than 70 years, the annual Macy's Flower show runs March 24 - April 7, 2024. Admission is free and open to the public during regular store hours.

floral

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Book Direct

Book directly through this website and receive:

  • $50 lunch or dinner credit at Aperibar or in-room dining, for 2-night stays
  • $75 lunch or dinner credit at AperiBar or in-room dining, for stays of 3 nights or more 

Thanksgiving in Times Square

This Thanksgiving, escape the ordinary and experience a truly unforgettable holiday at LUMA Hotel Times Square.

Christmas in Times Square

Indulge in seasonal delights at AperiBar, from cozy cocktails to Christmas specials and a prix-fixe holiday menu, served alongside the tried-and-true favorites.

New Year's Eve in Times Square

There is no better way to celebrate New Year's Eve than at the Crossroads of the World, witnessing the iconic Times Square ball drop live and in person, while millions of people watch from across the globe!

Daily Breakfast Included

When you book our Breakfast Offer, enjoy LUMA's daily hot European-style continental breakfast, per person

Guests who book direct receive up to a $75 lunch or dinner credit for the acclaimed AperiBar during their stay

Prolong the Magic

Stay Longer and Save Up to 20%

 

Guests who book direct two or more nights, receive up to a $75 lunch or dinner credit for the acclaimed AperiBar during their stay

 

Prolong the Magic, With Breakfast!

Stay Longer and Save Up to 20%

Guests who book direct two or more nights, receive up to a $75 lunch or dinner credit for the acclaimed AperiBar during their stay

AAA member discounts

Book the AAA Members Rate and receive a discount off our Best Available Rates.

Guests who book direct two or more nights, receive up to a $75 lunch or dinner credit for the acclaimed AperiBar during their stay

Advanced Purchase Rate

Book now and the anticipation will be the hardest part!

Guests who book direct two or more nights, receive up to a $75 lunch or dinner credit for the acclaimed AperiBar during their stay

Fun Family Adventure

Treat your family to a Big Apple adventure! Sweet escape for the young and old!

 

Guests who book direct two or more nights, receive up to a $75 lunch or dinner credit for the acclaimed AperiBar during their stay

 

Valet Parking Package

Package includes daily valet parking for the duration of your stay at LUMA Hotel Times Square. 

Guests who book direct two or more nights, receive up to a $75 lunch or dinner credit for the acclaimed AperiBar during their stay

 

Be part of the excitement!