Be part of the excitement!

Macy's Flower Show

Celebrate the enchanting beauty of flowers & fragrance in Macy’s Herald Square this spring. DIOR has brought its passion for florals to life, transforming the mezzanine level into a lavishly romantic dreamscape with thousands of beautiful blooms.

floral

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The "We're All In" Package

Reserve one of our famous "Ball Drop" rooms with a clear rear view of the Times Square ball drop from your floor-to-ceiling window, and get access to our exclusive party at AperiBar. When the big moment arrives, choose to join the revelry in the streets or watch the ball drop from the cozy comfort of your room.

Book Direct

Book directly through this website and receive:

  • $50 dinner credit at Aperibar or in-room dining, for 2-night stays
  • $75 dinner credit at AperiBar or in-room dining, for stays of 3 nights or more 

LUMA's Winter State of Mind

For a quintessential NYC experience, spend the day at Bryant Park Winter Village, a wonderland of cozy igloos, curling courts, bumper cars on ice, and of course, ice skating! Our Winter State of Mind package includes ice skating reservations and skate rentals, plus cozy LUMA beanies to keep you warm while you're out and about.

Prolong the Magic

Stay Longer and Save Up to 20%

 

Guests who book direct two or more nights, receive up to a $75 dinner credit for the acclaimed AperiBar during their stay

 

Prolong the Magic, With Breakfast!

Stay Longer and Save Up to 20%

Guests who book direct two or more nights, receive up to a $75 dinner credit for the acclaimed AperiBar during their stay

AAA member discounts

Book the AAA Members Rate and receive a discount off our Best Available Rates.

Guests who book direct two or more nights, receive up to a $75 dinner credit for the acclaimed AperiBar during their stay

Fun Family Adventure

Treat your family to a Big Apple adventure! Sweet escape for the young and old!

 

Guests who book direct two or more nights, receive up to a $75 dinner credit for the acclaimed AperiBar during their stay

 

Valet Parking Package

Package includes daily valet parking for the duration of your stay at LUMA Hotel Times Square. 

Guests who book direct two or more nights, receive up to a $75 dinner credit for the acclaimed AperiBar during their stay

 

Daily Breakfast Included

When you book our Breakfast Offer, enjoy LUMA's daily hot European-style continental breakfast, per person

Guests who book direct receive up to a $75 dinner credit for the acclaimed AperiBar during their stay

The "Get Us to Midnight" Package

Start the evening at our exclusive New Year's Eve Party, then head outside to join the Times Square revelry for the final countdown to 2025!

Advanced Purchase Rate

Book now and the anticipation will be the hardest part!

Guests who book direct two or more nights, receive up to a $75 dinner credit for the acclaimed AperiBar during their stay

Be part of the excitement!