Be part of the excitement!

Be part of the excitement!

New Year's Eve in Times Square

Every year as the clock nears midnight on December 31, the eyes of the world turn once more to the dazzling lights and bustling energy of Times Square. Anticipation runs high. New Year's Eve at the symbolic center of New York City has become more than just a celebration - it's a global tradition.

The world holds its breath, and cheers as the clocks strike twelve.

new years eve

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Prolong the Magic

Stay Longer and Save Up to 20%

Prolong the Magic, With Breakfast!

Stay Longer & Save Up to 20% 

Advanced Purchase Rate

Book now and the anticipation will be the hardest part!

AAA member discounts

Book the AAA Members Rate to receive up to 15% OFF our Best Available Rates.

Silver Linings for Seniors!

If you're 60+ with valid ID, you can enjoy our Seniors Rate offering up to 20% OFF our Best Available Rates.

Daily Breakfast Included

When you book our Breakfast Offer, enjoy LUMA's daily hot European-style continental breakfast, per person.

Self Parking Package

Package includes daily self parking for one standard-sized vehicle for the duration of your stay at LUMA Hotel Times Square.

Broadway Concierge

Broadway is BACK! Enjoy NYC with a Customized Broadway Theater Experience!

Fun Family Adventure

Treat your family to a Big Apple adventure! Sweet escape for the young and old!

New Year's Eve at LUMA

An upgraded experience in a LUMA Suites on New Year's Eve - with champagne and artisanal cheese & meat board!