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NYC Pride

NYC Pride 2024 promises to be a joyous celebration of love, acceptance, and progress. LGBTQIA+ individuals, allies, and supporters from around the world are invited to come together, celebrate diversity, and embrace the spirit of Pride in all its glory.

NYC Pride March 
The highlight of the weekend, the iconic NYC Pride March, takes place on Sunday, June 30, beginning at 11am. Originating in 1970 as a civil rights demonstration following the Stonewall Uprising, the March has evolved into a powerful symbol of resilience, unity, and advocacy. 

PrideFest
On Sunday, June 30, the renowned LGBTQIA+ street fair promises a day filled with excitement and celebration. Offering a diverse range of experiences for attendees of all backgrounds, including StageFest, FamilyFest, CommunityFest and FoodFest,

Youth Pride
On Saturday, June 29, Youth Pride (ages 13-24) is a vibrant celebration honoring LGBTQIA+ youth, offering a safe space for empowerment, education, and community building.
 

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Book Direct

Book directly through this website and receive:

  • $50 dinner credit at Aperibar or in-room dining, for 2-night stays
  • $75 dinner credit at AperiBar or in-room dining, for stays of 3 nights or more 
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broadway

Broadway Concierge

Step into the spotlight with a personal consultation with Broadway aficionado Laura Heywood (@broadwaygirlnyc), a customized Broadway-themed gift, a delectable 3-course pre-theater dinner at AperiBar by Charlie Palmer, and a 20% discount on Roundabout Theatre Company tickets.

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Rainbow Pride flag against NYC skyline

Stay with PRIDE!

Book this offer and we'll donate 10% of your room rate to The NYC LGBT Community Center, and treat you to rainbow-sprinkle icecream sandwiches at AperiBar. Available for stays during the month of June.

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Four women clinking champagne glasses

Glam Getaway

Indulge in the glitz and glamour New York City with a 30-minute professional photo shoot in iconic Bryant Park with photographer Joel Martinez. Welcome cocktails at AperiBar and plush slippers and eye masks add the finishing touches to your luxe escape.

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Family walking by the water in NYC

Fun Family Adventure

Treat your family to a Big Apple adventure! Sweet escape for the young and old!

 

Guests who book direct two or more nights, receive up to a $75 dinner credit for the acclaimed AperiBar during their stay

 

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View of Central Park

Prolong the Magic

Stay Longer and Save Up to 20%

 

Guests who book direct two or more nights, receive up to a $75 dinner credit for the acclaimed AperiBar during their stay

 

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breakfast

Prolong the Magic, With Breakfast!

Stay Longer and Save Up to 20%

 

Guests who book direct two or more nights, receive up to a $75 dinner credit for the acclaimed AperiBar during their stay

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Summer in NYC

Advanced Purchase Rate

Book now and the anticipation will be the hardest part!

Guests who book direct two or more nights, receive up to a $75 dinner credit for the acclaimed AperiBar during their stay

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breakfast

Daily Breakfast Included

When you book our Breakfast Offer, enjoy LUMA's daily hot European-style continental breakfast, per person

Guests who book direct receive up to a $75 dinner credit for the acclaimed AperiBar during their stay

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valet parking car keys

Valet Parking Package

Package includes daily valet parking for the duration of your stay at LUMA Hotel Times Square. 

Guests who book direct two or more nights, receive up to a $75 dinner credit for the acclaimed AperiBar during their stay

 

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Empire State Building at night with red and green lighting

New Year's Eve in Times Square

There is no better way to celebrate New Year's Eve than at the Crossroads of the World, witnessing the iconic Times Square ball drop live and in person, while millions of people watch from across the globe!

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MACYS PARADE

Thanksgiving in Times Square

This Thanksgiving, escape the ordinary and experience a truly unforgettable holiday at LUMA Hotel Times Square.

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Woman hailing a cab in NYC

AAA member discounts

Book the AAA Members Rate and receive a discount off our Best Available Rates.

Guests who book direct two or more nights, receive up to a $75 dinner credit for the acclaimed AperiBar during their stay

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Be part of the excitement!