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NYC Pride

NYC Pride 2024 promises to be a joyous celebration of love, acceptance, and progress. LGBTQIA+ individuals, allies, and supporters from around the world are invited to come together, celebrate diversity, and embrace the spirit of Pride in all its glory.

NYC Pride March 
The highlight of the weekend, the iconic NYC Pride March, takes place on Sunday, June 30, beginning at 11am. Originating in 1970 as a civil rights demonstration following the Stonewall Uprising, the March has evolved into a powerful symbol of resilience, unity, and advocacy. 

PrideFest
On Sunday, June 30, the renowned LGBTQIA+ street fair promises a day filled with excitement and celebration. Offering a diverse range of experiences for attendees of all backgrounds, including StageFest, FamilyFest, CommunityFest and FoodFest,

Youth Pride
On Saturday, June 29, Youth Pride (ages 13-24) is a vibrant celebration honoring LGBTQIA+ youth, offering a safe space for empowerment, education, and community building.
 

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nyc pride festival parade

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Book Direct

Book directly through this website and receive:

  • $50 lunch or dinner credit at Aperibar or in-room dining, for 2-night stays
  • $75 lunch or dinner credit at AperiBar or in-room dining, for stays of 3 nights or more 
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LUMA Summer State of Mind

Experience the enchantment of an AperiBar gourmet picnic in Bryant Park.

Guests who book direct two or more nights, receive up to a $75 lunch or dinner credit for the acclaimed AperiBar during their stay.

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Prolong the Magic

Stay Longer and Save Up to 20%

 

Guests who book direct two or more nights, receive up to a $75 lunch or dinner credit for the acclaimed AperiBar during their stay

 

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Prolong the Magic, With Breakfast!

Stay Longer and Save Up to 20%

Guests who book direct two or more nights, receive up to a $75 lunch or dinner credit for the acclaimed AperiBar during their stay

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We love a parade!

Reserve your room just steps from the iconic Macy’s Thanksgiving Day Parade route, and receive a special fall-themed amenity, a grab-and-go breakfast box for parade viewing, and a parade map and guide. Plus, guests who book 2+ nights directly through this website receive a lunch or dinner credit of up to $75 at AperiBar.

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Grateful to be in NYC

Make LUMA Hotel Times Square your holiday home base with Thanksgiving dinner at AperiBar and a festive fall-themed welcome amenity. In addition, guests who book 2+ nights directly through this website receive a lunch or dinner credit of up to $75 at AperiBar.

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AAA member discounts

Book the AAA Members Rate and receive a discount off our Best Available Rates.

Guests who book direct two or more nights, receive up to a $75 lunch or dinner credit for the acclaimed AperiBar during their stay

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Fun Family Adventure

Treat your family to a Big Apple adventure! Sweet escape for the young and old!

 

Guests who book direct two or more nights, receive up to a $75 lunch or dinner credit for the acclaimed AperiBar during their stay

 

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Valet Parking Package

Package includes daily valet parking for the duration of your stay at LUMA Hotel Times Square. 

Guests who book direct two or more nights, receive up to a $75 lunch or dinner credit for the acclaimed AperiBar during their stay

 

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Daily Breakfast Included

When you book our Breakfast Offer, enjoy LUMA's daily hot European-style continental breakfast, per person

Guests who book direct receive up to a $75 lunch or dinner credit for the acclaimed AperiBar during their stay

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Advanced Purchase Rate

Book now and the anticipation will be the hardest part!

Guests who book direct two or more nights, receive up to a $75 lunch or dinner credit for the acclaimed AperiBar during their stay

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New Year's Eve in Times Square

There is no better way to celebrate New Year's Eve than at the Crossroads of the World, witnessing the iconic Times Square ball drop live and in person, while millions of people watch from across the globe!

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Be part of the excitement!